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	<title>Hsin Pin Tsai</title>
	<link>https://hsinpin.com</link>
	<description>Hsin Pin Tsai</description>
	<pubDate>Wed, 01 May 2024 23:33:36 +0000</pubDate>
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		<title>sg Catering Launch</title>
				
		<link>https://hsinpin.com/sg-Catering-Launch</link>

		<pubDate>Thu, 25 Apr 2024 05:34:03 +0000</pubDate>

		<dc:creator>Hsin Pin Tsai</dc:creator>

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		<description>Sweetgreen Catering Launch
Branding / Multidisciplinary / Motion</description>
		
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		<title>sg NRO</title>
				
		<link>https://hsinpin.com/sg-NRO</link>

		<pubDate>Fri, 26 Apr 2024 21:04:37 +0000</pubDate>

		<dc:creator>Hsin Pin Tsai</dc:creator>

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		<description>Sweetgreen&#38;nbsp;New Restaurant Openings&#38;nbsp;
Branding / Multidisplinary / Motion</description>
		
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	<item>
		<title>$10 bowl promo</title>
				
		<link>https://hsinpin.com/10-bowl-promo</link>

		<pubDate>Thu, 25 Apr 2024 03:23:08 +0000</pubDate>

		<dc:creator>Hsin Pin Tsai</dc:creator>

		<guid isPermaLink="true">https://hsinpin.com/10-bowl-promo</guid>

		<description>10 Dollars Bowl Promo Campaign

Branding / Digital Design / Motion</description>
		
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	<item>
		<title>sg outpost daily menu</title>
				
		<link>https://hsinpin.com/sg-outpost-daily-menu</link>

		<pubDate>Thu, 25 Apr 2024 03:33:18 +0000</pubDate>

		<dc:creator>Hsin Pin Tsai</dc:creator>

		<guid isPermaLink="true">https://hsinpin.com/sg-outpost-daily-menu</guid>

		<description>Sweetgreen Outpost Daily Menu
Branding / Digital Design / Motion</description>
		
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	<item>
		<title>the Flex Co.</title>
				
		<link>https://hsinpin.com/the-Flex-Co</link>

		<pubDate>Wed, 01 May 2024 23:33:36 +0000</pubDate>

		<dc:creator>Hsin Pin Tsai</dc:creator>

		<guid isPermaLink="true">https://hsinpin.com/the-Flex-Co</guid>

		<description>The Flex Co.&#38;nbsp;
Social Media / Editorial / Illustration</description>
		
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	<item>
		<title>Lamour</title>
				
		<link>https://hsinpin.com/Lamour-1</link>

		<pubDate>Thu, 12 Mar 2020 18:19:23 +0000</pubDate>

		<dc:creator>Hsin Pin Tsai</dc:creator>

		<guid isPermaLink="true">https://hsinpin.com/Lamour-1</guid>

		<description>LamourFont Design</description>
		
	</item>
		
		
	<item>
		<title>MOMD</title>
				
		<link>https://hsinpin.com/MOMD</link>

		<pubDate>Thu, 27 Feb 2020 18:59:11 +0000</pubDate>

		<dc:creator>Hsin Pin Tsai</dc:creator>

		<guid isPermaLink="true">https://hsinpin.com/MOMD</guid>

		<description>Museum of 
Modern DollsResearch / Branding / Strategy </description>
		
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	<item>
		<title>AWE</title>
				
		<link>https://hsinpin.com/AWE</link>

		<pubDate>Fri, 15 Jan 2021 21:44:34 +0000</pubDate>

		<dc:creator>Hsin Pin Tsai</dc:creator>

		<guid isPermaLink="true">https://hsinpin.com/AWE</guid>

		<description>Augmented World ExpoResearch / Branding / Strategy </description>
		
	</item>
		
		
	<item>
		<title>About me</title>
				
		<link>https://hsinpin.com/About-me</link>

		<pubDate>Thu, 27 Feb 2020 18:59:14 +0000</pubDate>

		<dc:creator>Hsin Pin Tsai</dc:creator>

		<guid isPermaLink="true">https://hsinpin.com/About-me</guid>

		<description>
   
  
    About&#38;nbsp;&#60;img width="731" height="238" width_o="731" height_o="238" data-src="https://freight.cargo.site/t/original/i/4b6d5c375c717d4fe91752b066c975faf7906d01d7ee49ceaf0ed26af9a792e1/Asset-2.png" data-mid="63341562" border="0" data-scale="29" data-draggable src="https://freight.cargo.site/w/731/i/4b6d5c375c717d4fe91752b066c975faf7906d01d7ee49ceaf0ed26af9a792e1/Asset-2.png" /&#62;



	
	





















Hello! I’m Pin. I’m a graphic designer and foodie based in Los Angeles!&#38;nbsp; I believe food nourishes the soul and has the power to unite people of different backgrounds together. What feeds my soul is experimental Asian cuisine that breaks tradition. My love for food is expressed through my designs as I work outside the boundaries of cultural identity. I guess it is about getting rid of elitism attached to tradition, and how the familiar can be superior to what’s unknown. I believe that this line of thought limits possibilities and excludes others from a dialogue. &#38;nbsp;













Résumé&#38;nbsp; + &#38;nbsp;Email&#38;nbsp; + &#38;nbsp;Linkedin
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	<item>
		<title>sg Catering Launch</title>
				
		<link>https://hsinpin.com/sg-Catering-Launch-1</link>

		<pubDate>Thu, 25 Apr 2024 05:20:28 +0000</pubDate>

		<dc:creator>Hsin Pin Tsai</dc:creator>

		<guid isPermaLink="true">https://hsinpin.com/sg-Catering-Launch-1</guid>

		<description>Branding / Multidisciplinary / MotionSweetgreen Catering Launch


For sweetgreen’s nationwide Catering launch, we utilized sweetgreen’s signature hex bowl and color palatte to compose its visual system. Created to serve all kinds of occasions, the campaign's core message was: “Green keeps your party going.” This stretched across social ads, emails, landing pages, OOH, cards, and sales pagers.


&#60;img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/d058a11fd6e9a7864530191a31ec4cd40cadfdfee451d9b3b79d8760cad80e88/verticle.gif" data-mid="209704316" border="0"  src="https://freight.cargo.site/w/600/i/d058a11fd6e9a7864530191a31ec4cd40cadfdfee451d9b3b79d8760cad80e88/verticle.gif" /&#62;
&#60;img width="600" height="440" width_o="600" height_o="440" data-src="https://freight.cargo.site/t/original/i/c6c6071e2423f4ddde9153eee7cf395a7f57cd8c20d3e43e65c25cfab04ae373/launch-catering-email-slice2.gif" data-mid="209704299" border="0"  src="https://freight.cargo.site/w/600/i/c6c6071e2423f4ddde9153eee7cf395a7f57cd8c20d3e43e65c25cfab04ae373/launch-catering-email-slice2.gif" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ae690e0b89092ec263a2a3d8c227bb619376fec399d5c1b24938312e44e8d074/sg-CATERING2.png" data-mid="209704292" border="0"  src="https://freight.cargo.site/w/1000/i/ae690e0b89092ec263a2a3d8c227bb619376fec399d5c1b24938312e44e8d074/sg-CATERING2.png" /&#62;





&#60;img width="220" height="800" width_o="220" height_o="800" data-src="https://freight.cargo.site/t/original/i/a5bc1715609f9b95e903ffcb25d513e882d28c40b93ffb67892a58e734f52b0c/customer20digital20display-1.gif" data-mid="209704314" border="0"  src="https://freight.cargo.site/w/220/i/a5bc1715609f9b95e903ffcb25d513e882d28c40b93ffb67892a58e734f52b0c/customer20digital20display-1.gif" /&#62;
&#60;img width="960" height="1212" width_o="960" height_o="1212" data-src="https://freight.cargo.site/t/original/i/caa25b59bb09f72d08128d87a8c09676695c00e97884be44c05ccaef7ecadd11/catering-portfolio.gif" data-mid="209704286" border="0"  src="https://freight.cargo.site/w/960/i/caa25b59bb09f72d08128d87a8c09676695c00e97884be44c05ccaef7ecadd11/catering-portfolio.gif" /&#62;
&#60;img width="220" height="800" width_o="220" height_o="800" data-src="https://freight.cargo.site/t/original/i/1b8822e9e8f3b735ecf7a8f73f4e4308cc2319c430c584eb2bcc307ff117daee/customer20digital20display-2.gif" data-mid="209704315" border="0"  src="https://freight.cargo.site/w/220/i/1b8822e9e8f3b735ecf7a8f73f4e4308cc2319c430c584eb2bcc307ff117daee/customer20digital20display-2.gif" /&#62;


&#60;img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/6676ecdcf0f1c59e11432c9f7bb98057d3283e578416863be743a71e2049f7d1/Catering-is-Here-No-promo-1x1.gif" data-mid="209704378" border="0"  src="https://freight.cargo.site/w/600/i/6676ecdcf0f1c59e11432c9f7bb98057d3283e578416863be743a71e2049f7d1/Catering-is-Here-No-promo-1x1.gif" /&#62;
&#60;img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/5a9525814c7011d38e0a437e5edb891e256526da4eff47d789e7d2b248a5366f/Event_1x1-export.gif" data-mid="209709555" border="0"  src="https://freight.cargo.site/w/600/i/5a9525814c7011d38e0a437e5edb891e256526da4eff47d789e7d2b248a5366f/Event_1x1-export.gif" /&#62;


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4c15d504c88b8046255ed83828cb6fabd8c0e16ff48e45c7f9f7ef97ef56cf90/sg-CATERING3.png" data-mid="209704293" border="0"  src="https://freight.cargo.site/w/1000/i/4c15d504c88b8046255ed83828cb6fabd8c0e16ff48e45c7f9f7ef97ef56cf90/sg-CATERING3.png" /&#62;
&#60;img width="1600" height="970" width_o="1600" height_o="970" data-src="https://freight.cargo.site/t/original/i/8a97a9b99d4b2302b8f77ab697c33a89b8cf8bbb6f446de4ca997382c5d36373/sweetgreen.com-LandingPage-Mockup-V2.jpg" data-mid="209704304" border="0"  src="https://freight.cargo.site/w/1000/i/8a97a9b99d4b2302b8f77ab697c33a89b8cf8bbb6f446de4ca997382c5d36373/sweetgreen.com-LandingPage-Mockup-V2.jpg" /&#62;



	
	


	
	︎ Cultural Canvas
	
	&#38;nbsp;Next Project&#38;nbsp;︎︎︎
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