Sweetgreen New Restaurant openings
In support of sweetgreen’s new restaurant openings in 2023, the brand team conceptualized and designed a flexible visual system for these locations. The purpose was to carry sweetgreen’s vision and mission through a campaign built around “farm-to-table fast food.” This extended through emails, landing page, posters, flyers, direct mails, cards, billboards and stickers.
The deliverables are highly customized for regional NRO marketing across the States to localize the brand voice and visual tone.
The deliverables are highly customized for regional NRO marketing across the States to localize the brand voice and visual tone.
