Augmented World Exhibition
This is a re-branding proposal for Augmented World Exhibition. AWE is the largest expo for a augmented reality business. The expo is dedicated to augmented reality and virtual reality with events in the USA, Asia and Europe.
From my experience, AR and VR seems like a unicorn. It is cool and fun, however, untouchtable and hard to understand. In this way, my focus is not only to introducing diverse possibilities and varied experiences in AR to the audience, but convey its practical aspect and how could it helps in various
business.
From my experience, AR and VR seems like a unicorn. It is cool and fun, however, untouchtable and hard to understand. In this way, my focus is not only to introducing diverse possibilities and varied experiences in AR to the audience, but convey its practical aspect and how could it helps in various
business.
The visual identity system is inspired from the RGB color model. Such like overlapping light forms and vivid color palatte as pattern. The moving light balls are connected and combined together to compose the logo as a monogrammed typeface. Their wide rounded look set out to reflect a dynamic, flexible and intelligent vibe.