Taiun Sake Brewing
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Taiun Sake Brewing—based in Izumo and owned by award-winning Taiwanese-born brewer Weijen Chen—is renowned for its unique brewing process and high-quality sake, with Chen even cultivating his own rice to brew sake.
While the brand itself celebrates the ties between Japan and Taiwan, their upcoming product line specifically honors Japanese tradition and culture.
While the brand itself celebrates the ties between Japan and Taiwan, their upcoming product line specifically honors Japanese tradition and culture.
The packaging design for their new series of sake embraces aesthetics from the Taisho era, with the usage of geometric typography and grid patterns.
Addtionally, the Variable font introduced multiple wight variations represents the diverse characteristics in sake.
The goal was to evoke a modern, refreshing, and sophisticated feel while maintaining flexibility across its expansive product line.
Addtionally, the Variable font introduced multiple wight variations represents the diverse characteristics in sake.
The goal was to evoke a modern, refreshing, and sophisticated feel while maintaining flexibility across its expansive product line.
Client: Taiun Sake Brewing
Art Director: Hsin-Pin Tsai
Design: Hsin-Pin Tsai
Art Director: Hsin-Pin Tsai
Design: Hsin-Pin Tsai